Using AI In The Retail Industry: Use Cases In 2023

Today, merchants are already reaping the many benefits of employing Artificial Intelligence (AI), which will only grow in relevance as the industry innovates. AI is becoming more broadly acknowledged as well as more widely implemented.

Let’s take a look at some AI use cases in retail.

1. Customer Behavior Prediction

Companies are utilizing AI to forecast how prospects will engage and personalize the buying experience, ultimately transforming it and enhancing retention, as retailers face increased pressure to create relevant consumer experiences.

Furthermore, AI will assist merchants in more holistically identifying client wants. The ultimate goal is to give businesses with a complete marketing-stage image of prospects as well as a detailed forecast of their future needs and behaviors. Timing, loyalty, and sales conversion are also expected behaviors.

2. Chatbots For Better Customer Service

One of the most popular advancements in eCommerce is the possibility of using chatbots to improve customer support. Offering this service helps an online retailer to respond to enquiries from prospective buyers in a more tailored manner. Chatbots have shown to be useful in customer service activities such as answering frequently asked questions.

Integrating chatbots into a retail website or application is a wise choice for companies searching for new methods to serve customers and boost their satisfaction. These chatbots will be able to address the majority of your consumer queries, hence improving retention and engagement. Furthermore, customization, virtual assistants, and artificial intelligence (AI) all present chances to improve contact center performance.

3. In-Store Assistance

Retailers have been investing in technologies that help customers and employees shop. Kroger Edge has implemented smart shelf tags in their shops, which eliminate the need for paper price tags. Advertisers can use this technology to display visual adverts, nutrition information, and promotions on device displays. Lowebot, an autonomous robotic store assistant gadget deployed at Lowe's stores, is designed to speak in multiple languages to assist consumers in finding what they are looking for in a store. Real-time monitoring has also improved the robot's inventory management capabilities.

Physical stores typically strive to lend a helping hand while shopping. Retail robots in-store could be the next big thing: a new automated system that assists customers in finding what they're looking for when shopping.

4. Cashier-Free Stores

The use of AI technologies to replace traditional jobs is a significant trend. IBM, Walmart, TJX, and Amazon are testing the technology in a new generation of cashier-less stores. Customers and store owners will benefit from increased automation, efficiency, and convenience, as well as the elimination of long queues. The next great step in automation will be cashier-free stores that use AI to predict the need for assistance.

5. Price Adjustment In Retail Stores

According to a Deloitte study, AI can also help control prices during uncertain times by making price adjustments more accurate and human-free. In retail stores, ML can provide autonomous and efficient AI-based price adjustment. The end result? Consumers benefit from lower prices, more intelligent product positioning, and a better shopping experience.

Algorithm-based pricing adjustment occurs when, when a product is purchased in a store, the price adjusts automatically based on a pattern established by the owners. AI pricing can significantly improve the in-store experience. Any price adjustment process, however, should focus on what a consumer is willing to buy at a particular time, requiring the necessary analytical resources to perform properly.

6. AI-Based Price Forecasting

As the global economy continues to change at a rapid pace, disruptions in financial services risk rendering current price forecasting models and methods largely obsolete. If a company wants to serve its customers more effectively—that is, the way they need and want to be served—it must figure out how it will continue to adapt to new, changing demands by adopting disruptive business models and new technologies.

Price forecasting is the process of evaluating which products could be purchased at a certain price point in order to meet demand for those products. If you want to know how your prices will change, an AI-based price forecasting model can help. Retailers may make smarter price selections that earn more money with AI-based tools.

7. Supply Chain Management And Logistics

The impact of AI on the supply chain, logistics, and trucking business is enormous and growing all the time. This field is teeming with struggling companies and innovative new technology attempting to address some of the industry's most pressing issues. By aggregating requirements, expanding coverage, and tracking shipments, next-generation AI will lower the obstacles to supply chain management and logistics.

Innovative organizations are merging cloud-based AI technology with increasing communication (social media) to better manage their supply chain, staying up to date on the latest advances and continuing to rise to the challenge. Unfortunately, greater connectivity has introduced a new problem: data overload. Data collection and analysis are critical for the smooth operation of the firm.

8. Product Categorization ML-Based 

Machines are becoming smarter, companies are relying on data, and online buyers expect a tailored experience. All of this implies that understanding what's going on in your store is more difficult than ever. In the retail industry, machine learning with neural networks is commonly utilized to automate product classification tasks such as search.

For decades, businesses have struggled with item categorization. They can accomplish it manually or by experience based on data from their consumers. Expectations for sales and marketing have risen, and we see machine learning as a solution for this human process. Retailers can enhance product classification and cut costs by using machine learning.


Machine learning and artificial intelligence (AI) are no longer simply futuristic buzzwords. Now, the technology is making its way into a variety of huge industries, including retail, where it offers cost savings as well as an improved consumer experience. The retail industry is carried on the backs of these two whales.